What makes tenants want to stay? Is it a modern unit, fair rent, or something deeper, like feeling valued and supported as residents? In a city as fast-paced and diverse as San Francisco, retaining good tenants takes genuine effort. It’s not just about quick repairs or polite emails. It’s about creating a living experience where people feel comfortable, respected, and confident they’re in good hands. When you prioritize that experience, you don’t just reduce turnover - you build trust, stability, and long-term value for your property. Here are seven practical, people-first strategies every San Francisco property owner can use to keep tenants happy and coming back year after year.